• at August 27, 2018

    My business partner and I are busy trying to launch a new business. We have been discussing trademarks as well. This is a pretty serious step and we want to try and get it right. Trademarks can make a big difference. We would ideally like to have a trademark that is easily recognizable. One that, when you look at it, you will instantly think of our business or brand.

    We would appreciate any tips on coming up with a good trademark. We would also need a trademark lawyer, so advice or recommendations on this would be most appreciated.

  • at August 27, 2018

    First off, you need to find out if any trademark you have in the works does not exist anywhere else. Perhaps you already have some idea of what you want or what you are looking for. There’s no point in working with that only to find out it cannot be used. In other words, it has to be original.

    If it isn’t original, then your application won’t get approved. Even if it was approved, but it is similar to someone else’s, would you want it to cause such confusion? People who look at it may think of someone else. That’s not very good, is it?

  • at August 27, 2018

    Sometimes, the simplest ideas are the best and most effective. Don’t always think that you have to come up with complicated designs and kaleidoscopic colours.

    There are some famous trademarks that have become recognizable around the world that are so simple. One very good example off the top of my head is Nike’s trademark. That was literally a ‘stroke’ of genius.

  • at August 27, 2018

    If you haven’t already, I suggest you get yourself a trademark lawyer. Their help can be invaluable. Try contacting someone like Hoffer Adler LLP for advice. They can help you with many areas of your trademark such as strengths and weaknesses. They can also help you with the registering process.

    You need to remember that once you have a trademark, you need to protect it. Trademark lawyers can help with that as well.

  • at August 27, 2018

    You need to think of your trademark as a long-term thing. Canadian trademarks last for 15 years. You can then renew it for another 15 years and so on.

    If your idea is to come up with a trademark only to try to get a ‘better’ one after a couple of years, that would not be useful. Place enough importance on your trademark to make it a long-term thing.

  • at August 27, 2018

    The use of certain colours have been shown to work rather well. These get noticed more and get more clicks and things like that. You also need to think about whether you want to make your trademark work just in Canada or globally. Don’t forget that it will be an asset of your business.